Database

Database design is a difficult and time-consuming process. Understanding the type of expertise involved in the design process is necessary in order to automate database design. Database design expertise has not been thoroughly investigated, despite the fact that a number of expert systems have been created to support or take the place of a database designer. This essay suggests a conceptual framework for delineating this kind of expertise. The framework's elements are used to provide guidelines for the level of expertise developers might aim to achieve and are applied to each stage of the design process. Based on the framework, a number of representative systems are examined to determine how much expertise is being captured. Implications for the future of database design expert systems.

 

DBM aims to promote the integration of the profiles of consumers and their buying behavior, providing guidelines for the organization to adapt their activities to the profile of the target market in order to better meet their needs and gain a competitive position. DBM is an information-driven marketing process, managed by database technology that enables marketers to develop, test, implement measure and appropriately modify customized marketing programs and strategies. DBM is being accepts as a fundamental marketing tool in a growing variety of business – from giant multinational corporations to local retailers offering a new product to their customer lists.

Reference 

Christopher, M., Payne, A., Ballantyne, D.: Relationship Marketing. Butterworth-Heinemann, London (1991)

Ananyan, S., Kiselev, M.: Marketing competence:: Contributions - DBM (2004), http://www.helmar.org/index.php?id=1&show=content&content_id=244

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