SEO




 


The process of improving the quantity and quality of traffic to a user's website from organic search engine results is known as search engine optimization (SEO).There are two main tactics that Search takes into account. Engines refer to on-page analysis and off-page optimization analysis. There are sub-strategies for each strategy, including a particular rank or pay-per-click techniques.

With the help of the search engine's working mechanism or algorithm, a number of systematic processes called search engine optimisation are used to increase the quantity and quality of traffic to specific websites. Search engine optimisation is a technique used to optimise a website so that it appears higher in search engine results when users enter certain keywords to look for specific content. Making the web development easily rankable on a web search page (search engine) with consistently updated content is the goal.

Holzhauer, h. M, he explains the Empirical studies find that marketing efforts can reduce the offer price discounts in SEO by attracting more investors 'attention. However, existing measures of investors ' attention are all indirect. This article contributes to the field of SEO marketing the first direct attention measure, the user search frequency index from Google Insight for Search (GIS). We find that a one-point increase in pre-issue GIS index indicates about a 3% reduction in the offer price discounts. More importantly, this effect is not weakened after including all previously found indirect measures, confirming the uniqueness of this direct measure. Last but not least, significant differences between the IPO and the SEO suggest that this measure works more effectively for SEO. 

References

Achmady S, Irawan B, 2014 Analysis Teknik Search Engine Optimization pada Website terhadap Search Engine Results Page Google. International Journal of Science, 10, 15-30. 

 Lu X, Holzhauer H M, Wang J 2014. Attention: a better way to measure SEO marketing impact. The Journal of Trading, 9(2), 64-75.

 Zilincan J, 2015 Search Engine Optimization. In CBU International Conference Proceedings 3(506), 11-20. [6] Beel J, Gipp B, Wilde E. 2009 Academic Search Engine Optimization (aseo) Optimizing Scholarly Literature for Google Scholar & Co. Journal of scholarly publishing, 41(2), 176- 190.

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