4Ps of Marketing

 The four essential factors of the marketing mix are Product, Price, Place and Promotion.

  1. Product


Product is the item what you sell. It is the fundamental component of marketing mix. The product focuses on creating, designing, developing and managing the offers that meets the customer demands. Company needs to identify the unique features and quality of their product to get the benefits from product and to stay ahead than their competitors. 


 2. Price

Price refers to the monetary value of product or services that business offers to their customers. It is one of the essential elements of marketing mix. Price plays a crucial role in determining a products marketing positioning, profitability, and overall success in the market.


 3.Place

 The third essential element of marketing mix is place. Place in marketing mix refers to the location or distribution channels where customers can purchase the products or services including retails outlet, online platforms, or direct sales.                                                                                                                                                                                                                                                                                                                                                                                                                                                                 4. Promotion


Promotion is one of the important factors in marketing mix. It refers the various marketing activities to promote the product such as advertising in television , social media platforms, public relation, sales promotions.




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